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HAIS Communications Fall Meeting



Fuses are short, and the days are long. Stop and take a breath with your fellow HAIS Communicators on Friday, November 13 from 11:00 a.m. to 1:00 p.m. This two-part meeting will start off with Marketing & Mindfulness, a presentation by Michelle McKeever, Admissions & Marketing Specialist at Georgetown Day School in Washington, D.C. Michelle will help us explore practical methods to reduce personal stress and increase professional success during a tumultuous school year. She will also give us time to take a breath. During this 45-minute presentation, expect time for a short meditation, breath-work and quietude, as well as practical, take-home ideas for your school’s marketing and communications efforts (and your personal life too). During a school year where it has been hard to hit ‘pause’ and reflect on what we need in our personal and professional lives, this presentation will give you the time to listen for those insights that are already deep within. Let’s learn and grow together so we can be happy and healthy communications professionals!

After our 45-minute presentation, we will have time for Q&A with Michelle, then we will take a short break before beginning our breakout sessions. Breakout topics include:

  • Best Practices in Live-Streaming
  • Brand Strategy/Marketing
  • Diversity & Inclusion
  • How to Get Content without Annual Events
  • Photography/Videography in the time of COVID
  • Virtual Tours
  • Website Redesign

More about Michelle: Michelle McKeever is the Office of Admissions Admission & Marketing Specialist at Georgetown Day School in Washington, D.C. She holds a B.A. in International Studies from American University. Prior to joining Georgetown Day School, she worked in recruiting for a consulting firm. Michelle also started her own energy healing practice in 2018, through which she leads workshops related to self-transformation and happiness. Michelle values quality education and enjoys contributing to the independent school community in Washington, D.C. She is excited to join the HAIS group for our Fall 2020 meeting.